Hydrox, the unique kosher sandwich cookie, is accusing Oreo of sabotage

You know what Oreos are.

They’re two scrumptious chocolate circles and a creme filling. They’re common, double-stuff, vanilla, birthday cake and pumpkin spice (actually). There is debate on how they need to be eaten, however everybody is aware of they’re greatest when dunked in milk.

What you won’t know is that Oreos are only a copycat of Hydrox, a sandwich cookie first offered in 1908, 4 years earlier than the primary Oreos appeared on cabinets. Even although (or possibly as a result of?) they got here second, Oreos got here to dominate the market, turning into a fixture in America’s grocery shops.

But for a lot of the previous century-plus, Hydrox has held on. And not less than partially, that’s due to the Jews.

Until a wonderful day in 1998, Hydrox was the premiere kosher sandwich cookie in the marketplace, whereas Oreos remained treyf, missing a kosher heksher, or seal of approval. Growing up, I genuinely thought Hydrox cookies have been knock-off Oreos produced particularly for non secular Jews. Oreos have been the forbidden fruit, and I nonetheless vividly keep in mind when, shortly after they turned kosher licensed, my mother snagged a sleeve of Oreos from a Jewish occasion.We devoured them up.

Hydrox stopped manufacturing in 2003, giving Oreo 12 years of a monopoly, give or take a 100th anniversary promotion by Hydrox’s then maker, Kellogg’s. A Pax Oreana, if you’ll. But in 2015, Hydrox, now a part of Leaf Brands, sprang again like a phoenix, and has been making an attempt to duke it out with Oreo, David and Goliath fashion.

And now, it’s taking that battle to the federal government.

Hydrox posted on Facebook that it has filed a proper grievance with the Federal Trade Commission, accusing workers of Oreo’s mother or father firm, Mondelez, of blocking Hydrox from view when it shares Oreos on grocery store cabinets. The Facebook publish says Mondelez makes use of a system known as “direct retailer distribution,” the place workers of the model, slightly than grocery store attendants, inventory the meals. This permits the Oreo stockers to push Hydrox apart once they place Oreo packing containers on t he cabinets.

Loyal Hydrox clients have despatched in photos of the cookies being boxed out by Oreos, moved behind different merchandise or in any other case obscured from clients. Hydrox claims a significant grocery store chain introduced the issue up at a gathering.

“We consider in competitors and selection however we firmly consider the parents @Mondelez (the house owners of Oreo) have been endeavor a nationwide program to break our model and cease us from competing,” Hydrox’s posts says. “Many of you over the previous couple of years have been nice at taking photos once you see #hydroxcookies being moved or blocked from retailer cabinets and we actually respect your assist.”

But Mondelez sounds unconcerned in regards to the grievance, telling Gizmodo that it’s “assured that this accusation has no advantage. The OREO model is an iconic one, with a proud and wealthy historical past of delivering nice tasting merchandise and thrilling improvements to our shoppers for greater than a century. This focus, and our dedication to working with integrity, has made OREO America’s favourite cookie.”

So who will win, the unique kosher sandwich cookie, or the enormous it’s preventing? Only time — and possibly a authorities company — will inform.

Original article https://www.timesofisrael.com/hydrox-the-original-kosher-sandwich-cookie-is-accusing-oreo-of-sabotage/

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